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Regional development

Aseer Hackathon

A regional hackathon run end to end — concept, identity, platform, participant journey, mentorship and a closing exhibition attended by the Emir of Aseer.

The open-air closing ceremony with a full audience
Client
Aseer Region Development Authority
Period
November 2024 – February 2025
Services
Public Initiatives & Events · Digital · Marketing & Communications
Impact area
Regional development

The Situation

  • In early 2025, the Aseer Region Development Authority set out to launch the “La Aseer” hackathon.
  • The aim was to attract innovative young talent from the Aseer region to develop effective solutions to regional challenges across three vital sectors: tourism, education and social responsibility.

Yomn's Role

  • Developed the hackathon's overall concept and organisational structure.
  • Designed the visual identity.
  • Built the website.
  • Designed and managed the participant experience across every stage of the hackathon.

The Impact

1,500

participants

100,000

website visits

2,000

training hours delivered

200+

dignitaries at the closing ceremony

  • 1,500 people took part in the hackathon.
  • 100,000 visits to the website.
  • Participants received 2,000 training hours.
  • The Emir of Aseer and more than 200 dignitaries attended the closing ceremony and the participants' project exhibition.

Project Timeline

  1. 11/2024Engagement strategy and participant-journey design
  2. 12/2025Hackathon platform built
  3. 01/2025Marketing campaign (digital and on the ground)
  4. 01/2025Workshops and mentorship for selected participants
  5. 02/2025Project pitching
  6. 02/2025Closing ceremony and exhibition

Gallery

The winning team receiving the La Aseer challenge prize
The open-air closing ceremony with a full audience
The hackathon's “You are the secret” promotional campaign
The judging panel watching participant pitches

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