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Financial literacy

Ashbal Riyali

A nationwide financial-literacy competition, delivered end to end — framework, digital platform, educational content and school rollout across the Kingdom.

Pupils working together on a competition task in the school library
Client
Riyali Charitable Foundation
Period
May 2020 – March 2021
Services
Public Initiatives & Events · Digital · Marketing & Communications
Impact area
Financial literacy

The Situation

  • Financial literacy among school students is a cornerstone of building financially aware and responsible generations.
  • Given that national importance, a comprehensive financial-awareness initiative was needed — one that would reach schools across the Kingdom's regions, deliver structured educational content, and drive wide participation through an engaging, incentive-led format.

Yomn's Role

  • Designed the competition framework and the participation and engagement model.
  • Built the digital platform for registration and participation.
  • Managed the educational content and financial-awareness activities.
  • Oversaw delivery of the competition across participating schools Kingdom-wide.

The Impact

50,000+

students participating

14,000

schools registered

  • More than 50,000 students took part in the competition nationally.
  • 14,000 schools registered and participated across the Kingdom's regions.
  • A large-scale national educational competition delivered with high operational efficiency.
  • Measurable improvement in financial awareness among primary-school students nationally.

Project Timeline

  1. 05/2020Project launch and concept design
  2. 06/2020Engagement strategy developed
  3. 07/2020Platform design and build
  4. 11/2020Kingdom-wide operational delivery
  5. 01/2021Awards
  6. 03/2021Closing report and impact assessment

Gallery

The Ashbal Riyali competition stages, from registration to voting
The competition's digital platform and campaign creative
Pupils working together on a competition task in the school library
The partnership signing with the Ministry of Education, SEDCO Holding and SABB

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