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Sustainability

MWAN Corporate Communication

Strategic sustainability, awareness and institutional engagement

The National Center for Waste Management needed communication, awareness and sustainability to work as strategic pillars rather than as separate campaigns. Yomn established those pillars and carried them into delivery — more than 40 internal employee events, more than 10 local and international engagement campaigns, and a 2024 Healthy Workplace certification from the ICM research centre.

The MWAN and Reviva field team with the Hajj season fleet
Client
National Center for Waste Management (MWAN)
Period
May 2023 – December 2024
Services
Marketing & Communications · Social Impact & Policy Making · Public Initiatives & Events
Impact area
Sustainability
Related service
Social Impact Strategy

The Situation

  • MWAN set out to bring about a step change in Saudi Arabia's waste management sector by strengthening communication, driving innovation and embedding sustainable practices.
  • This created the need for a clear strategy that would raise awareness and improve collaboration between internal teams and external stakeholders.

Yomn's Role

Strategic pillars

  • Established communication, awareness and sustainability as core strategic pillars.

Internal engagement

  • Delivered more than 40 internal events for MWAN employees.

External awareness

  • Ran more than 10 local and international engagement campaigns promoting sustainable practices and public awareness.

The Impact

40+

internal employee events

10+

local & international campaigns

2024

Healthy Workplace certification, ICM

  • Stronger cross-departmental collaboration and higher employee satisfaction.
  • MWAN awarded a 2024 Healthy Workplace certification by the ICM research centre.
  • Raised MWAN's international presence and standing as an influential leader in sustainability.
  • Increased public awareness of waste management and circular-economy practices in Saudi Arabia.

Project Timeline

  1. 05/2023Communication strategy and delivery roadmap developed
  2. 12/2023SGI event, Dubai
  3. 02/2024Founding Day celebration
  4. 05/2024IFAT event, Munich
  5. 06/2024Hajj season
  6. 12/2024COP16, Riyadh

Gallery

An internal MWAN gathering for employees
The MWAN and Reviva field team with the Hajj season fleet
MWAN inspectors recording field data during the Hajj season
A MWAN awareness stand engaging visitors

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