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Sustainability

MWAN Corporate Communication

A corporate communication strategy and delivery programme that positioned MWAN as a leading voice in sustainability, at home and internationally.

The MWAN and Reviva field team with the Hajj season fleet
Client
National Center for Waste Management (MWAN)
Period
May 2023 – December 2024
Services
Marketing & Communications · Social Impact & Policy Making · Public Initiatives & Events
Impact area
Sustainability

The Situation

  • MWAN set out to bring about a step change in Saudi Arabia's waste management sector by strengthening communication, driving innovation and embedding sustainable practices.
  • This created the need for a clear strategy that would raise awareness and improve collaboration between internal teams and external stakeholders.

Yomn's Role

  • Established communication, awareness and sustainability as core strategic pillars.
  • Delivered more than 40 internal events for MWAN employees.
  • Ran more than 10 local and international engagement campaigns promoting sustainable practices and public awareness.

The Impact

40+

internal employee events

10+

local & international campaigns

2024

Healthy Workplace certification, ICM

  • Stronger cross-departmental collaboration and higher employee satisfaction.
  • MWAN awarded a 2024 Healthy Workplace certification by the ICM research centre.
  • Raised MWAN's international presence and standing as an influential leader in sustainability.
  • Increased public awareness of waste management and circular-economy practices in Saudi Arabia.

Project Timeline

  1. 05/2023Communication strategy and delivery roadmap developed
  2. 12/2023SGI event, Dubai
  3. 02/2024Founding Day celebration
  4. 05/2024IFAT event, Munich
  5. 06/2024Hajj season
  6. 12/2024COP16, Riyadh

Gallery

An internal MWAN gathering for employees
The MWAN and Reviva field team with the Hajj season fleet
MWAN inspectors recording field data during the Hajj season
A MWAN awareness stand engaging visitors

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