Negaderha

The Situation

• —Food waste is a persistent challenge in the hospitality sector — hotels, restaurants, cafés and catering — and the sector's rapid expansion made understanding its causes urgent.
• —Savola World launched the “Negaderha” initiative to deepen understanding of food-waste dynamics, engage stakeholders, and develop practical solutions to reduce it.

Yomn's Role

• —Focused on understanding the reality of food waste in the hospitality sector and working to reduce it.
• —Designed the study framework and delivery methodology.
• —Engaged key stakeholders through surveys, workshops and site visits.
• —Delivered clear insight into current practices, the main challenges, and practical opportunities to improve food-waste management.

The Impact

• —A comprehensive study with measurable objectives and actionable strategies for more sustainable food-waste management.
• —The Food Waste Management Guiding Manual for the HORECA sector.
• —Support for Savola in strengthening its position as a leader in sustainability and social responsibility.

Project Timeline

1. 12/2023Framework and delivery mechanisms
2. 03/2024Data collection (qualitative and quantitative)
3. 05/2024Data analysis and insight
4. 06/2024Communication strategy designed
5. 09/2024Food Waste Management Guiding Manual
6. 10/2024Closing report and recommendations

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