Sustainability

Negaderha

Research-led social impact and sector insight

Food waste is a persistent problem across Saudi hospitality, and Savola World Charitable Foundation needed reliable evidence before it could act on it. Yomn designed the study framework and delivery methodology, engaged operators through surveys, workshops and site visits, and turned the findings into measurable objectives, actionable strategies and a Food Waste Management Guiding Manual for the HORECA sector.

The “Value it so it lasts” campaign visual

Client: Savola World Charitable Foundation
Period: December 2023 – October 2024
Services: Social Impact & Policy Making · Strategy & Business Innovation
Impact area: Sustainability
Related service: Social Impact Strategy

The Situation

Food waste is a persistent challenge in the hospitality sector — hotels, restaurants, cafés and catering — and the sector's rapid expansion made understanding its causes urgent.
Savola World launched the “Negaderha” initiative to deepen understanding of food-waste dynamics, engage stakeholders, and develop practical solutions to reduce it.

Yomn's Role

Study framework and methodology

Focused on understanding the reality of food waste in the hospitality sector and working to reduce it.
Designed the study framework and delivery methodology.

Stakeholder fieldwork

Engaged key stakeholders through surveys, workshops and site visits.

Analysis and practical output

Delivered clear insight into current practices, the main challenges, and practical opportunities to improve food-waste management.

The Impact

A comprehensive study with measurable objectives and actionable strategies for more sustainable food-waste management.
The Food Waste Management Guiding Manual for the HORECA sector.
Support for Savola in strengthening its position as a leader in sustainability and social responsibility.