Maylaa

The Situation

• —In 2021 the National Housing Company set out to develop a distinctive residential project in Jeddah, meeting customer aspirations and preferences.
• —The company wanted a deep analytical study of the site's geographic advantages, together with an effective strategy for building and marketing the project's identity to achieve the best sales results.

Yomn's Role

• —Conducted a full geographic analysis of the project site, identifying its strengths and the opportunities available.
• —Prepared and delivered the project's marketing strategy.
• —Developed the project's brand name and built its strategy.
• —Ran the marketing campaigns, including direct on-the-ground activity at a residential sales centre.

The Impact

• —Maylaa became a reality — sales closed within the first three days of launch.
• —Several months later the company began construction, moving the project from planning into active development.

Project Timeline

1. 03/2021Geographic analysis
2. 04/2021Brand strategy developed
3. 05/2021Marketing strategy developed
4. 06/2021Marketing campaigns
5. 07/2021Launch — sales closed within 3 days after heavy demand at the sales centre
6. 01/2022Closing report

Gallery