Yomn
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Entrepreneurship

Jada 30

Diagnosis, programme design and sustained delivery

The Social Development Bank needed to understand why funded businesses were failing before it could respond. Yomn ran the diagnostic study, turned its findings into a mentorship programme and a 60-module learning library, and delivered it with the bank from 2021 to 2024 — a reported 43% reduction in failure rates among participating companies.

A still from Jada's training content on application interfaces and code testing
Client
Social Development Bank
Period
February 2021 – October 2024
Services
Public Initiatives & Events · Marketing & Communications · Strategy & Business Innovation
Impact area
Entrepreneurship

The Situation

  • A programme supporting business leaders in the Kingdom to create innovative services and products and grow them into leading companies that generate jobs and strengthen economic sustainability.
  • In 2021 the Social Development Bank set out to launch an initiative that would support and motivate Saudi entrepreneurs, improving the growth and sustainability of their projects and reducing failure rates — through consultations, mentorship and training, and by nominating distinguished entrepreneurs to funding entities.

Yomn's Role

Diagnosis

  • Ran a study to assess the causes of failure among the bank's beneficiaries.

Programme design and delivery

  • Designed and implemented an online and offline mentorship programme guiding entrepreneurs through their start-up journey.

Learning infrastructure

  • Developed an online training library of more than 60 modules covering entrepreneurial skills, product development, marketing strategy, and administrative and legal topics.

The Impact

43%

reduction in failure rates among participating companies

60+

modules in the online training library

  • The key factors behind business failure were identified and analysed.
  • Projects at high risk of loan default were detected.
  • A 43% reduction in failure rates was achieved among the companies taking part.

Project Timeline

  1. 02/2021Situational analysis
  2. 03/2021Programme design and development
  3. 04/2021Training content developed, with pre- and post-assessments
  4. 05/2021Training videos produced
  5. 03/2022Programme delivery
  6. 10/2024Final report and recommendations

Gallery

A still from Jada's training content on application interfaces and code testing
A still from Jada's training content on developing project components
Jada's services and target-audience overview panel

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