Jada 30

The Situation

• —A programme supporting business leaders in the Kingdom to create innovative services and products and grow them into leading companies that generate jobs and strengthen economic sustainability.
• —In 2021 the Social Development Bank set out to launch an initiative that would support and motivate Saudi entrepreneurs, improving the growth and sustainability of their projects and reducing failure rates — through consultations, mentorship and training, and by nominating distinguished entrepreneurs to funding entities.

Yomn's Role

• —Ran a study to assess the causes of failure among the bank's beneficiaries.
• —Designed and implemented an online and offline mentorship programme guiding entrepreneurs through their start-up journey.
• —Developed an online training library of more than 60 modules covering entrepreneurial skills, product development, marketing strategy, and administrative and legal topics.

The Impact

• —The key factors behind business failure were identified and analysed.
• —Projects at high risk of loan default were detected.
• —A 43% reduction in failure rates was achieved among the companies taking part.

Project Timeline

1. 02/2021Situational analysis
2. 03/2021Programme design and development
3. 04/2021Training content developed, with pre- and post-assessments
4. 05/2021Training videos produced
5. 03/2022Programme delivery
6. 10/2024Final report and recommendations

Gallery