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Elderly support

Innovation for the Elderly Hackathons

Programme architecture and innovation mechanism

The Family Affairs Council set out to direct young innovators at the daily challenges facing elderly people, across two national hackathons. Yomn designed the concept, the programme structure and the execution framework, shaped the participant journey and engagement strategy, and built the digital platform — including its training, judging and filtration modules — then delivered the programme end to end.

A participant pitching their solution to the audience
Client
Family Affairs Council
Period
November 2024 – February 2025
Services
Public Initiatives & Events · Digital
Impact area
Elderly support

The Situation

  • A national initiative comprising two hackathons, set up to mobilise young innovators towards practical, high-impact solutions for the daily challenges facing elderly people.
  • It called for an experienced partner able to manage large-scale participation, digital engagement and end-to-end programme execution.

Yomn's Role

Programme architecture

  • Designed the overall hackathon concept, structure and execution framework.

Participant journey and engagement

  • Led participant journey design, engagement strategy and enablement activities.

Platform and delivery

  • Built and managed the digital hackathon platform, including its training, judging and filtration modules.
  • Delivered the programme end to end, including marketing campaigns and closing events.

The Impact

  • High participation and engagement from youth innovators across several regions.
  • Significant digital reach and visibility through integrated online and offline campaigns.
  • Measurable capacity building through structured training, mentoring and pitching activities.

Project Timeline

  1. 11/2024Engagement strategy and participant journey developed
  2. 12/2024Marketing strategy developed
  3. 01/2025Hackathon platform built, enablement workshops run
  4. 01/2025Marketing campaign implemented, online and offline
  5. 02/2025Pitching sessions
  6. 02/2025Closing ceremony and exhibition

Gallery

The second-place team receiving their prize at the closing ceremony
A participant pitching their solution to the audience
Family Affairs Council campaign for the best volunteer service for the elderly

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