Innovation for the Elderly Hackathons

The Situation

• —A national initiative comprising two hackathons, set up to mobilise young innovators towards practical, high-impact solutions for the daily challenges facing elderly people.
• —It called for an experienced partner able to manage large-scale participation, digital engagement and end-to-end programme execution.

Yomn's Role

• —Designed the overall hackathon concept, structure and execution framework.
• —Led participant journey design, engagement strategy and enablement activities.
• —Built and managed the digital hackathon platform, including its training, judging and filtration modules.
• —Delivered the programme end to end, including marketing campaigns and closing events.

The Impact

• —High participation and engagement from youth innovators across several regions.
• —Significant digital reach and visibility through integrated online and offline campaigns.
• —Measurable capacity building through structured training, mentoring and pitching activities.

Project Timeline

1. 11/2024Engagement strategy and participant journey developed
2. 12/2024Marketing strategy developed
3. 01/2025Hackathon platform built, enablement workshops run
4. 01/2025Marketing campaign implemented, online and offline
5. 02/2025Pitching sessions
6. 02/2025Closing ceremony and exhibition

Gallery