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Food safety

Children's Food Safety Awareness Program

Behavioural awareness programme design and delivery

The Saudi Food & Drug Authority needed food-safety awareness that was structured by age group and could be repeated at scale, not a single campaign. Yomn designed the programme framework and the delivery roadmap, produced educational content against the approved learning objectives for each age group, and oversaw delivery — leaving a scalable, repeatable programme model behind it.

A child choosing food products in the interactive supermarket experience
Client
Saudi Food & Drug Authority
Period
January 2025 – June 2025
Services
Public Initiatives & Events · Social Impact & Policy Making
Impact area
Food safety
Related service
Social Impact Strategy

The Situation

  • The initiative was developed in response to the need for structured awareness programmes suited to different age groups of children, aimed at shaping their knowledge, attitudes and behaviour around food safety.
  • The project also called for a scalable delivery model combining education and engagement, with measurable impact.

Yomn's Role

Programme framework and roadmap

  • Designed the awareness programme framework and the delivery roadmap.

Educational content design

  • Produced educational content aligned to the defined age groups and approved learning objectives.

Delivery and oversight

  • Coordinated engagement activities, workshops and supporting materials.
  • Oversaw delivery and measured impact to ensure the programme was effective.

The Impact

  • Greater awareness and understanding among the children taking part.
  • Positive behavioural change through interactive teaching methods.
  • A scalable, repeatable awareness-programme model.

Project Timeline

  1. 01/2025Engagement activities and workshops delivered
  2. 02/2025Awareness campaign planning
  3. 03/2025Roadshow in Riyadh and Jeddah
  4. 04/2025Roadshow in Tabuk and the Eastern Region
  5. 05/2025Engagement activities and workshops delivered
  6. 06/2025Monitoring, evaluation and reporting

Gallery

An invitation to take part in raising food-safety and nutrition awareness
A child choosing food products in the interactive supermarket experience
A family awareness tip on separating foods during storage and preparation
The programme team being honoured at an Authority event

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