Food safety

Children's Food Safety Awareness Program

An age-appropriate food-safety awareness programme for children — framework, educational content, workshops, roadshows and impact measurement.

A child choosing food products in the interactive supermarket experience
Client
Saudi Food & Drug Authority
Period
January 2025 – June 2025
Services
Public Initiatives & Events · Social Impact & Policy Making
Impact area
Food safety

The Situation

  • The initiative was developed in response to the need for structured awareness programmes suited to different age groups of children, aimed at shaping their knowledge, attitudes and behaviour around food safety.
  • The project also called for a scalable delivery model combining education and engagement, with measurable impact.

Yomn's Role

  • Designed the awareness programme framework and the delivery roadmap.
  • Produced educational content aligned to the defined age groups and approved learning objectives.
  • Coordinated engagement activities, workshops and supporting materials.
  • Oversaw delivery and measured impact to ensure the programme was effective.

The Impact

  • Greater awareness and understanding among the children taking part.
  • Positive behavioural change through interactive teaching methods.
  • A scalable, repeatable awareness-programme model.

Project Timeline

  1. 01/2025Engagement activities and workshops delivered
  2. 02/2025Awareness campaign planning
  3. 03/2025Roadshow in Riyadh and Jeddah
  4. 04/2025Roadshow in Tabuk and the Eastern Region
  5. 05/2025Engagement activities and workshops delivered
  6. 06/2025Monitoring, evaluation and reporting

Gallery

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